BW Yellow Jacket Digital Agency — Digital Marketing Assistant
This position involves creating and scheduling posts following a detailed marketing strategy document. I am working under current Graduate Marketing Assistants and Program Director.
Position Overview
The Yellow Jacket Digital Agency (YJDA) is an in-house marketing agency at Baldwin Wallace University. Through the YJDA, students have the opportunity to create tailored social media content to increase admission yield at the institution.
Goals include:
Admitted Students
Our overall goal was to increase yield, or the number of students that committed to attending Baldwin Wallace University in the fall semester.
Increase Social Media Engagement
I was responsible for posting engaging content on Facebook, Instagram, TikTok, LinkedIn and Twitter/X.
Grow Client Following
We needed to grow the number of active followers on BW Engage and BW Nursing social media pages.
Brand Awareness
We needed to increase brand awareness for Baldwin Wallace University: to promote their message and showcase how BW lives their mission of being a diverse, innovative, and caring educational community.
I had the pleasure of working with Juliet during my time as an Account Manager and Grad Assistant for the Undecided department at Baldwin Wallace. Juliet was a great team player and was always willing to do whatever was needed to get a project done. I also appreciated Juliet’s patience and thoughtfulness when dealing with complicated timelines and schedules.
Henry Haas– Graduate Assistant
Content Examples
I was responsible for creating all content for the Nursing and Undeclared Majors as well as support for content for the Accounting Majors.
Tools & Apps Used
Social Pilot
Used in scheduling social media content for Twitter/X and to get approval from Account Executive.
Meta Business Suite
Scheduled content at optimal times. Also used for analytics and planning optimal marketing strategy.
Canva
Drafted engaging design content including photo and video editing following brand guidelines.
Google Drive
Storing social media content and sharing various strategy docs. Also houses major content database.
My Success
The YJDA is an amazing opportunity for BW undergraduate students to learn professional skills in a team-oriented setting.
I am currently working in this position and so far have created over 40 pieces of content ranging from video interviews to promotional event photos. I’ve also learned how to work on quick deadlines and to communicate effectively within a large team of colleagues.
Get in Touch
Request a project or connect with me on LinkedIn!
Juliet Penrod 