Resume

Juliet Penrod

• LinkedIn
• Instagram
• Facebook

Education

Master of Business Administration, May 2025

Specializing in Business Analytics

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Bachelor of Arts, May 2024

Digital Marketing & Spanish Double Major, Minor in Business Analytics

Honors/Scholarships:

• Dean’s List
• Baldwin Wallace University President’s Scholarship
• Honors Program

Experience

Account Executive, Digital Marketing Center — Baldwin Wallace University

• Client Training: Trains client representatives on implementing new strategies and tactics.
• Management: Runs team and client meetings, manages a team of 2 other students, and is responsible for approving social content.
• Digital Marketing Consulting: Develops research-based recommendations and related tools for the client team to implement.
• Client-facing Communications: Presents to the client team on the project plan, audit findings, and strategic recommendations.
• Inbound Marketing Strategy: Assists in implementing for a national B2B business.

• Collaboration: Reports directly to the CEO and collaborates in weekly meetings to advance company goals.
• Content Design: Designs diverse and engaging social media posts and graphics for LinkedIn, Facebook, and Instagram.
• Copywriting: Writes engaging captions for social media posts to increase engagement.
• Video Editing and Creation: Assists in YouTube shorts/Instagram reel creation to spread awareness and increase audience engagement.

Digital Marketing Assistant, Yellow Jacket Digital Agency — Baldwin Wallace University

• Organic Social Media: Manages content calendar and creates brand-consistent content for Instagram, FaceBook, LinkedIn, TikTok and Twitter/X.
• Collaboration and Communication:  Meets regularly with clients, supervisor, and team.

• Email Marketing: Crafted compelling written and design email newsletters and e-blasts, driving open rates and click-through rates. 
• Design: Created  visually appealing photos and graphics consistent with brand standards, effectively conveying messaging and maintaining a cohesive visual identity.
• Diverse Client Portfolio: Assisted in the development & execution of marketing campaigns for clients in many industries including the restaurant, retail, real estate, car wash, and fitness industries.

Leadership

• Managed an account of over $20,000 for a national organization
• Collaborated with a team of other Executive council members
• Generate reimbursements
• Work closely with financial advisors to create and follow budgets
• Code payments to budget categories

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Full Resume

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