BW Digital Marketing Center — Account Executive
This client is a national provider of continuing education and professional development for child care providers.
Position Overview
Led a team of students for inbound marketing strategies for national B2B company including social media marketing, email marketing, SEO, and more. Presented strategic recommendations to CEO and COO of company.
Responsibilities include:
Social Media Strategy Planning
Applied recommended social media strategy to client social media pages including LinkedIn, Facebook, and Instagram.
Leading Team and Client Meetings
Was responsible for planning agendas and leading both team meetings and meetings where the CEO and COO of business were present.
Analytics Review
Reviewed analytics from social media and website of the previous year and presented findings to CEO and COO of company with key statistics and data-backed recommendations.
Content Checks
Was first reviewer on team-created content. Checked things like brand voice, design quality, and clarity of content.
Tools & Apps Used
Claude AI
Blog Content
This AI platform helped us in the early stages of creating blog posts and ideas. Ultimately pivoted to Chat GPT Teams.
Chat GPT Teams
Copywriting Tool
After pivoting to Chat GPT Teams, the team and I used this for written blog content, social media captions and hashtags, and coming up with ideas for new content marketing projects.
Constant Contact
Email Marketing Software
Drafted email newsletter content including creation of newsletter template and weekly newsletter/e-blasts.
Basecamp
Project Management Software
Housed all team communication and tasks. Organized all docs and files.
Zoom
Meeting Method
Meeting method for all team and client meetings. Presented to client via zoom by sharing screen and trading off voice control.
Big Commerce
Analytics Report
Used to study e-commerce analytics of company.
Google Sheets
Content Strategy Document
Created a strategy doc to present to the client, added tabs for various goals including email marketing, social media marketing, and promotions calendar.
Canva
Design Tool
Used to create all social media content.
Deliverables
Together, my team and I successfully…
- Implemented a promotion-driven content calendar.
- Provided email marketing template to client and created visually appealing e-news content.
- Posted three times weekly on all social media platforms with strong brand voice and design.
- Crafted SEO focused blog posts linking to other branded blog content and courses.
Sample Social Media Posts
Get in Touch
Request a project or connect with me on LinkedIn!
Juliet Penrod 