EasyAssessRX — Digital Marketing Manager
I was the sole marketing point person for a tech startup company called EasyAssessRX. In this project I designed the company image from the ground up, including launching various social media pages and working on website design and logo creation.
Position Overview
EasyAssessRX is a remote therapeutic monitoring system that turns clinical assessments and scoring systems into an easy to use online workflow. It uses tests such as the Vanderbilt ADHD diagnostic rating scale to collect data sent directly to healthcare providers.
Results include:
Startup Marketing
Worked as the solo marketer for tech startup. Lead and implemented marketing strategies and created processes for non-marketers to follow once my internship ended. Taught CEO about content marketing and digital presence best practices. Created process from absolute beginning of the product’s life cycle.
Brand Standards
Developed a brand voice and clear brand standards, including color palette, fonts, and assisted in design of brand logo.
Process Creation & Execution
Established templates and content strategy guides to move company forward in their marketing endeavors and provide a seamless process to follow for future marketing efforts.
Social Media Launch
LinkedIn Company Page, Facebook Business Page and Instagram Business Account organic launch.
Being the only marketing professional on a small team of 3 was challenging, but it was an incredible opportunity for me to learn the ins and outs of a startup and how to take control and lead my own work, deciding what is most important and what tasks the company needed to see the best results.
Content Examples
I was responsible for creating all content for the newly launched social media pages.
Tools & Apps Used
Meta Business Suite
Scheduled content at optimal times. Also used for analytics and planning optimal marketing strategy.
Canva
Used to create a brand standards guide. Housed logos, font, and color palette for business. Also used to draft engaging design content including photo and graphic editing.
Google Drive
Storing social media content and sharing various strategy docs. Also houses templates created for owner to use.
Pexels
Downloaded aesthetic, high-quality photos to use in social media and website design.
My Success
One of my biggest successes with this project was creating the brand’s online identity from the ground up through the creation of a cohesive brand standards kit and posting content that follows those guidelines. I also used the standards to update their current website, making it more SEO and user-friendly.
I taught the owner of the company strategies for implementing a successful digital marketing campaign and left him with templates to follow after my time with them.
Get in Touch
Request a project or connect with me on LinkedIn!
Juliet Penrod 