These days, the ability to increase social media engagement is at the core of what businesses are looking for. Think about it: more engagement = more potential buyers. The more people view your content and interact with it, the more people become interested in it, and the more likely they will become a lead or a buyer. Increasing overall social media engagement will increase your content goals. In this post, I’ll explain the top 5 tips to increasing social media engagement and give you examples of how you can start implementing them today!
#1: Know Your Audience: Increase Social Media Engagement by Tracking Exactly Who and What People Respond to Best
Different audience groups are going to respond differently to certain posts. By narrowing down a consumer base, it helps to plan a certain marketing strategy that will appeal to them.
Make sure to implement some sort of tracking software. There are a lot of built-in software that helps track audiences. For example, Instagram has Instagram Insights for Business or Creator accounts that will allow you to track things like age range, locations, and gender of your audience. Knowing your audience will increase your account’s social media engagement.
#2: Make Interactable Content: Polls, Stickers, Sliders
This one is a little bit of a no-brainer. Content that allows a person the chance to participate will increase the likelihood that they will interact with a post. For example, make an instagram story poll & add a slide up link for more information.
#3: Use Appealing Visuals to Increase Social Media Engagement
This is especially prevalent on Instagram, where they showcase photos that stay on your page forever, but most social media pages will benefit from professional looking photos. Even if you can’t afford a professional photographer, something as simple as a continued use of the same filter or a certain font style will make audiences more trusting of your content and will increase the willingness that they will come to you for your goods/services.
#4: Share Other People’s Content
Make use of other people’s content, even if they are a competitor. This shows your audience that you are dedicated to giving them the best content, even when it may not come from you. This will keep your content diverse and also keep consumers engaged, which brings me to my final point…
#5: Engage with Your Audience. Respond to Comments, Make Q & A’s and Show Your Overall Dedication
If you want your audience to engage with you, engage with your audience! Those brands that come off as though they care about consumers, and put in the effort to either solve their personal problems or post their customers will boost their image and in turn, increase their social media engagement. I see this a lot on Tiktok. They have a feature where you can respond with a video to a comment, and it helps clarify topics and highlights users.
Juliet Penrod 